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I am Ben Lang an independent web conversion specialist with over 20 years of experience in IT and Digital and 12 years Conversion Rate Optimization (CRO) know-how. I provide a full analysis of your website conversion performance and the execution of tried and tested CRO optimization exercises through AB testing, split testing or MVT (Multivariate testing ) deployed to fix your online conversion issues. Contact me at https://www.benlang.co.uk/ for a day rate or catch up with me on LinkedIn

a/b testing tools comparison by popularity

As part of my role I have to routinely compare A/B testing and MVT testing tools, suppliers and solutions. Many different sites list these suppliers but I've tried to use a few public metrics to determine how popular these tools are with the general public. I call it 'Reach ranking' in that suppliers are ordered 1). by their Alexa.com rankings, 2). then their average monthly searches for their test platform as determined by Google Trends and finally 3). how many clients they list (if at all) on their website.

It's also interesting to see so many new companies and start-ups there are in the CRO business since I last did this audit back in 2010 and also how many providers are no longer around. It's a fierce and competitive business....
So here's what I've found as at August 2014. Sources: Alexa.com, Google Adwords and Own Vendor sites
updated 13th Oct 2014
Reach ranking Vendor Alexa volumes YTD Avg. monthly searches for product No. of publically listed clients
1 SiteSpect 381,175  98,600 55
2 adlucent 324,719  27,000 0
3 Google Experiments 10,806,000 802,000 0
4 Conversion multiplier 3,987,218 73,600 0
5 Global Maxer 3,210,851 51,000 0
6 Conductrics 2,333,087 14,700 0
7 Qubit 1,506,519 25,880 131
8 Avenso 1,020,946 1,030 32
9 Clickthroo 974,000 47,819 0
10 Adobe Test and Target 945,671 78,000 0
11 Visual Website Optimizer 908,000 13,102 0
12 Accenture 860,000 13,240 0
13 Webtrends 763,000 19,600 0
14 Hi Conversion 722,004 47,000 44
15 Get Smart Content 673,173 3,740 14
16 Convert 672,000 126,000 0
17 Taplytics 283,016 12,789 6
18 Optimizely 239,000 58,898 25
19 Maxymiser 149,697 6,980 78
20 Site Tuners  121,678 13,000 72
21 Autonomy 120,271 26,000 0
22 AB Tasty 93,689 27,000 31
23 Monetate 36,501 21,230 39
24 Unbounce 22,230 12,230 0
25 Hubspot 2,700 541 0
26 Genetify 0 6,830 0
27 Vanity 0 6,400 0

Happy testing : )